Assessor Resource
SIRXCCS408
Build retail relationships and sustain customer loyalty
Assessment tool
Version 1.0
Issue Date: May 2024
This unit applies to area, store and department managers and team leaders responsible for building the customer base and developing relationships with customers. It is important that the manager engages the staff team and that the team works together to research and introduce processes and strategies that strengthen customer alignment with the brand and increase customers’ purchasing behaviour.
This unit describes the performance outcomes, skills and knowledge required to monitor and analyse systems and data relating to customer behaviour and relationships; and to plan and implement improvements to systems, processes and strategies to build retail relationships and sustain customer loyalty. It also covers engaging staff in research activities and encouraging staff participation in the selection and implementation of improvements and new strategies.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)